Corporate identity and brand management

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Corporate identity design and consolidation for one of the UK's largest steel engineering companies

Consistent visual brand

One of the biggest challenges of establishing a consistent visual brand across a multi-disciplined business is bringing all stakeholders on board; some businesses within a group may have long-established corporate identities of their own so it’s important that these strengths are retained within the new brand identity.

Corporate ID development therefore involves more than just graphic design and the production of brand manuals / corporate style guides covering everything from logos, fonts and colour palettes to literature templates, copy style guide and web authoring guidelines.

From corporate gift production to exhibitions to vehicle livery design

For BRC, one of the UK’s leading manufacturers of engineered steel solutions for the construction industry, establishing a consistent brand across the business meant building on the strengths and values of four distinct divisions – essential in itself but also ensuring buy-in of all stakeholders – while at the same time creating a common corporate visual identity under which the entire organisation could present itself.

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